| 1st Round Athletics | |
|---|---|
| |
| Partner Information | |
| Based |  Marina del Rey, California, USA
|
| Founder | Teague Egan Zack Johnson Sterling Brewster Riley Egan (2009)
|
| Announced | 20 October 2014[1] |
| Broke | 2017 |
| Role | Official Apparel Supplier |
| Official Website | 1st Round |
1st Round Athletics, otherwise known simply as 1st Round, is an American sportswear manufacturer based in Marina del Rey, California, that specialises in using exotic materials in its products.[2] Part of the wider 1st Round Enterprises group, 1st Round Athletics were one of the first major sponsors of the ABB FIA Formula E Championship, serving as the 'official apparel supplier' for the series from 2014 until 2017.[1][3]
Background[]
1st Round Enterprises was officially founded in 2009, when a group of students at the University of Southern California agreed to start a business together.[2] That group, namely Teague Egan, Riley Egan,, Zack Johnson, and Sterling Brewster would begin hosting parties and events, before starting a record label, 1st Round Records, in 2010.[2] The label's first artist, Sammy Adams, would subsequently climb to the top of the iTunes Hip Hop Chart later that year.[2]
1st Round subsequently expanded into the sports sector, with 1st Round Athletics formed in late 2013.[2] A crowd funding project would kickstart the firm's first sportswear line in 2014, which used exotic materials and minerals in an attempt to improve athletic performance.[2] Further investment in the Athletics' part of the firm saw the group sign Olympic sprinter Shawn Crawford as a brand ambassador, and open negotiations to sponsor a new electric racing series in late 2014.[2]
Formula E History[]
1st Round would become one of the first major sponsors of the ABB FIA Formula E Championship during the inaugural 2014/15 season, having entered talks with Formula E Holdings ahead of the 2014 Beijing ePrix.[1] A deal between FEH and 1st Round was subsequently announced on the 20 October 2014, with the American clothing firm revealed as the 'official apparel supplier' for Formula E.[1] 1st Round would be responsible for producing official FE merchandise such as polo shirts, sold by themselves and by FE.[1][2]
1st Round would continue as the 'official apparel supplier' of FE through until 2017, when the contract between the two would lapse.[3] Their role would be picked up by Hugo Boss ahead of the 2017/18 season, with 1st Round no longer supplying the series at all.[3]
Products[]
1st Round did not produce anything specifically for the ABB FIA Formula E Championship, barring some polo shirts sold by themselves and the series.[2]
References[]
Videos and Images:
References:
- ↑ 1.0 1.1 1.2 1.3 1.4 '1st Round Athletics becomes Official Apparel Supplier to Formula E', fiaformulae.com, (FIA Formula E< 20/10/2014), http://www.fiaformulae.com/en/news/2014/october/1st-round-athletics-becomes-official-apparel-supplier-to-formula-e.aspx, (Accessed 09/07/2015)
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 'FIA Formula E Collection', 1stround.com, (1st Round Enterprises, 2019), http://www.1stround.com/, (Accessed 06/02/2019)
- ↑ 3.0 3.1 3.2 'Dressed for success: Formula E x HUGO BOSS', fiaformulae.com, (FIA Formula E, 13/11/2017), https://www.fiaformulae.com/en/news/2017/november/dressed-for-success-formula-e-x-hugo-boss/, (Accessed 18/12/2018)
| FIA Formula E Partners |
|---|
| Institutional |
| Formula E Holdings • Fédération Internationale de l'Automobile • ABB |
| Founding |
| BMW • DHL • Michelin • Qualcomm • Renault • TAG Heuer |
| Other |
| Aggreko • Antofagasta Minerals • Google Cloud • Julius Bär • PIF • Sabic • Saudia • TATA Communications • Tattinger |
| Spark Technical Partners (Generation 3) |
| Spark Racing Technologies • Brembo • Dallara • Hankook • Hewland • Lucid Motors • Fortescue Zero |
| Spark Technical Partners (Generation 4) |
| Spark Racing Technologies • Brembo • Bridgestone • Dallara • Marelli • Podium AT |
| Former Partners |
| 1st Round • Allianz • Bosch • CNBC • Cooper Co. • Enel • Heineken • Hugo Boss • McLaren • Modis • Rimac Automobili • Umicore • voestalpine |