Formula E Wiki
Advertisement
1st Round Athletics
1st Round Logo.png
Partner Information
Based Flag of the United States.png Marina del Rey, California, USA
Founder Teague Egan; Zack Johnson; Sterling Brewster; Riley Egan (2009)
Announced 20 October 2014[1]
Broke 2017
Role Official Apparel Supplier
Official Website 1st Round

1st Round Athletics, otherwise known simply as 1st Round, is an American sportswear manufacturer based in Marina del Rey, California, that specialises in using exotic materials in its products.[2] Part of the wider 1st Round Enterprises group, 1st Round Athletics were one of the first major sponsors of the ABB FIA Formula E Championship, serving as the 'official apparel supplier' for the series from 2014 until 2017.[1][3]

Background

1st Round Enterprises was officially founded in 2009, when a group of students at the University of Southern California agreed to start a business together.[2] That group, namely Teague Egan, Riley Egan,, Zack Johnson, and Sterling Brewster would begin hosting parties and events, before starting a record label, 1st Round Records, in 2010.[2] The label's first artist, Sammy Adams, would subsequently climb to the top of the iTunes Hip Hop Chart later that year.[2]

1st Round subsequently expanded into the sports sector, with 1st Round Athletics formed in late 2013.[2] A crowd funding project would kickstart the firm's first sportswear line in 2014, which used exotic materials and minerals in an attempt to improve athletic performance.[2] Further investment in the Athletic's part of the firm saw the group sign Olympic sprinter Shawn Crawford as a brand ambassador, and open negotiations to sponsor a new electric racing series in late 2014.[2]

Formula E History

1st Round would become one of the first major sponsors of the ABB FIA Formula E Championship during the inaugural 2014/15 season, having entered talks with Formula E Holdings ahead of the 2014 Beijing ePrix.[1] A deal between FEH and 1st Round was subsequently announced on the 20 October 2014, with the American clothing firm revealed as the 'official apparel supplier' for Formula E.[1] 1st Round would be responsible for producing official FE merchandise such as polo shirts, sold by themselves and by FE.[1][2]

1st Round would continue as the 'official apparel supplier' of FE through until 2017, when the contract between the two would lapse.[3] Their role would be picked up by Hugo Boss ahead of the 2017/18 season, with 1st Round no longer supplying the series at all.[3]

Products

1st Round did not produce anything specifically for the ABB FIA Formula E Championship, barring some polo shirts sold by themselves and the series.[2]

References

Videos and Images:

References:

  1. 1.0 1.1 1.2 1.3 1.4 '1st Round Athletics becomes Official Apparel Supplier to Formula E', fiaformulae.com, (FIA Formula E< 20/10/2014), http://www.fiaformulae.com/en/news/2014/october/1st-round-athletics-becomes-official-apparel-supplier-to-formula-e.aspx, (Accessed 09/07/2015)
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 'FIA Formula E Collection', 1stround.com, (1st Round Enterprises, 2019), http://www.1stround.com/, (Accessed 06/02/2019)
  3. 3.0 3.1 3.2 'Dressed for success: Formula E x HUGO BOSS', fiaformulae.com, (FIA Formula E, 13/11/2017), https://www.fiaformulae.com/en/news/2017/november/dressed-for-success-formula-e-x-hugo-boss/, (Accessed 18/12/2018)
FIA Formula E Partners
Institutional
Formula E HoldingsFédération Internationale de l'AutomobileABB
Founding
BMWDHLMichelinQualcommRenaultTAG Heuer
Other
AllianzAntofagasta MineralsBosch • Copper Co. • EnelHeinekenHugo BossJulius Bär • Modis • Saudia
Spark Technical Partners
Spark Racing TechnologiesBremboDallaraHankookHewlandLucid MotorsMcLarenWilliams
Former Partners
1st Round • CNBC • Rimac AutomobiliUmicorevoestalpine
Advertisement