The ABB Group, otherwise known as ABB, is a Swiss based international technology firm and title sponsor of the FIA Formula E Championship. Specialists in power and automation, ABB began their sponsorship deal with FE during the 2017/18 season, announcing a multi-year deal with the Series.
ABB was originally created in 1988 upon the merger of two nineteenth century companies. Those two companies, Allmänna Svenska Elektriska Aktiebolaget of Sweden and Brown, Boveri & Cie of Switzerland were among the biggest technology firms in Europe at their peaks, with both holding multiple subsidiary businesses. The new company was named ABB, incorporating both names, and would begin a new line of investments across Europe and later the World.
Formula E History
ABB began seeking a relationship with FE once Formula E Holdings began to sell shares and interest in the Series in 2014 to generate income. This ultimately came to a head in late 2017, with a deal struck between FE Holdings and ABB for the latter to become the series sponsor on an initial two season contract. The deal was later ratified by the FIA and duly announced on the 9 January 2018, making Formula E the first FIA sanctioned single-seater series to feature a title sponsor.
The deal meant that the Series would officially be referred to as the ABB FIA Formula E Championship, while any E-Prix without sponsorship would be named the [City Name] ABB FIA Formula E E-Prix from 2018 onward.
ABB's interest in FE is limited to title sponsorship of the Series.
Videos and Images:
- 'ABB becomes title partner of Formula E', fiaformulae.com, (FIA Formula E, 09/01/2018), http://www.fiaformulae.com/en/news/2018/january/abb-becomes-title-partner-of-formula-e/, (Accessed 11/01/2018)
- 'History', new.abb.com, (ABB Ltd., 2018), http://new.abb.com/about/abb-in-brief/history, (Accessed 12/01/2018)
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