| ABB | |
|---|---|
| |
| Partner Information | |
| Based |  Zürich, Switzerland
|
| Founder |  Ludvig Fredholm (ASEA)
|
| Announced | 1988 |
| Role | Power, Automation |
| Official Website | ABB |
The ABB Group, otherwise known as ABB, is a Swiss based international technology firm and title sponsor of the FIA Formula E Championship.[1] Specialists in power and automation, ABB began their sponsorship deal with FE during the 2017/18 season, announcing a multi-year deal with the Series.[1]
Background[]
ABB was originally created in 1988 upon the merger of two nineteenth century companies.[2] Those two companies, Allmänna Svenska Elektriska Aktiebolaget {ASEA} of Sweden and Brown, Boveri & Cie (BBC) of Switzerland were among the biggest technology firms in Europe at their peaks, with both holding multiple subsidiary businesses.[2] The new company was named ABB, incorporating both names, and would begin a new line of investments across Europe and later the World.[2]
Formula E History[]
ABB began seeking a relationship with FE once Formula E Holdings began to sell shares and interest in the Series in 2014 to generate income.[1] This ultimately came to a head in late 2017, with a deal struck between FE Holdings and ABB for the latter to become the series sponsor on an initial two season contract.[1] The deal was later ratified by the FIA and duly announced on the 9 January 2018, making Formula E the first FIA sanctioned single-seater series to feature a title sponsor.[1]
The deal meant that the Series would officially be referred to as the ABB FIA Formula E Championship, while any E-Prix without sponsorship would be named the [City Name] ABB FIA Formula E E-Prix from 2018 onward.[1]
Products[]
ABB's interest in FE is limited to title sponsorship of the Series.[1]
References[]
Videos and Images:
References:
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 'ABB becomes title partner of Formula E', fiaformulae.com, (FIA Formula E, 09/01/2018), http://www.fiaformulae.com/en/news/2018/january/abb-becomes-title-partner-of-formula-e/, (Accessed 11/01/2018)
- ↑ 2.0 2.1 2.2 'History', new.abb.com, (ABB Ltd., 2018), http://new.abb.com/about/abb-in-brief/history, (Accessed 12/01/2018)
| FIA Formula E Partners |
|---|
| Institutional |
| Formula E Holdings • Fédération Internationale de l'Automobile • ABB |
| Founding |
| BMW • DHL • Michelin • Qualcomm • Renault • TAG Heuer |
| Other |
| Allianz • Antofagasta Minerals • Bosch • Copper Co. • Enel • Heineken • Hugo Boss • Julius Bär • Modis • Saudia |
| Spark Technical Partners |
| Spark Racing Technologies • Brembo • Dallara • Hankook • Hewland • Lucid Motors • McLaren • Williams |
| Former Partners |
| 1st Round • CNBC • Rimac Automobili • Umicore • voestalpine |