|Formula E Record|
|Début||2015 Beijing ePrix|
|Total Entries||47 (47 Starts)|
|Car||DS E-Tense FE 19|
DS Automobiles, known otherwise simply as DS, are a luxury automotive brand and part of Groupe PSA, formed in 2009 as an off-shoot of Citroën. The DS part of the name alternately means "Different Spirit" or "Distinctive Series", and has been used to restyle Citroën products as its own distinct brand since 2015.
DS first became involved in the ABB FIA Formula E Championship during the 2015/16, becoming one of the first manufacturer's to join the series. The French firm partnered with the race winning Virgin Racing effort to build a powertrain for second FE season, and have continued with the British squad through to the 2017/18 campaign.
The growing trend among manufacturers in the 2000s to use in-house tuning companies into brands saw the rise of the "DS" moniker in 2009, as Groupe PSA began their own line of premium cars. DS was instantly used to re-model specific Citroën production cars, beginning with minor touches and additional badging. This was steadily increased to entirely new bodywork and styling, before a move in 2015 (2012 in China) to remove all Citroën badging from DS brand cars. This separation has become increasingly apparent, with DS enlarging the number of changes they make to base Citroën designs.
Historically the Citroën DS gained fame as an innovative car in a war torn France, becoming a national symbol and re-launching pad for the Citroën group.
Formula E History
Videos and Images:
- 'DS Automobiles', wikipedia.org, (WikiMedia, 10/12/2017), https://en.wikipedia.org/wiki/DS_Automobiles, (Accessed 05/02/2018)
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- 'Lynn joins Bird for full-time drive at DS Virgin', fiaformulae.com, (FIA Formula E, 05/09/2017), http://www.fiaformulae.com/en/news/2017/september/lynn-joins-bird-for-full-time-drive-at-ds-virgin/, (Accessed 05/09/2017)
- 'Techeetah partners with DS for Season 5', fiaformulae.com, (FIA Formula E, 23/07/2018), http://www.fiaformulae.com/en/news/2018/july/techeetah-partners-with-ds-for-season-5/, (Accessed 23/07/2018)