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Hugo Boss AG
Boss Logo.png
Partner Information
Based Flag of Germany.png Metzingen, Germany
Founder Hugo Boss (1924)
Announced 13 November 2017[1]
Broke
Role Official Apparel Supplier
Official Website Hugo Boss

Hugo Boss AG, otherwise known simply as Boss or stylised as BOSS, are a German fashion house and brand, specialising in luxury clothing.[2] Founded in 1924 by the eponymous Hugo Boss, Boss are listed as one of the biggest fashion brands in the world, with over 1,000 retail stores worldwide.[2]

Boss would become the 'official apparel supplier' for the ABB FIA Formula E Championship in November 2017, having signed a deal with Formula E Holdings to sponsor the series.[1]

Background

Formula E History

Boss would find interest in sponsoring the ABB FIA Formula E Championship during the 2016/17 season, amid news that Mercedes-Benz, a manufacturer sponsored by Boss in Formula One, was seeking an entry in FE.[3] Boss would subsequently enter negotiations with Formula E Holdings in the autumn of 2017, with a deal between the two groups announced on the 13 November 2017.[1] The deal saw Boss end their sponsorship of the Mercedes Grand Prix team, with the group instead becoming the 'official apparel supplier' for Formula E.[1]

Boss would replace American firm 1st Round in the role of official apparel supplier.[4]

Products

Boss do not provide any equipment or products for the ABB FIA Formula E Championship, bar supplying suits and clothing to employees of Formula E Holdings.[1]

References

Videos and Images:

References:

  1. 1.0 1.1 1.2 1.3 1.4 'Dressed for success: Formula E x HUGO BOSS', fiaformulae.com, (FIA Formula E, 13/11/2017), https://www.fiaformulae.com/en/news/2017/november/dressed-for-success-formula-e-x-hugo-boss/, (Accessed 18/12/2018)
  2. 2.0 2.1 Cite error: Invalid <ref> tag; no text was provided for refs named Boss
  3. 'Mercedes takes option on season five entry', fiaformulae.com, (FIA Formula E, 04/10/2016), http://www.fiaformulae.com/en/news/2016/october/mercedes-takes-option-on-season-five-entry/, (Accessed 04/10/2016)
  4. '1st Round Athletics becomes Official Apparel Supplier to Formula E', fiaformulae.com, (FIA Formula E, 20/10/2014), http://www.fiaformulae.com/en/news/2014/october/1st-round-athletics-becomes-official-apparel-supplier-to-formula-e.aspx, (Accessed 09/07/2015)
FIA Formula E Partners
Institutional
Formula E HoldingsFédération Internationale de l'AutomobileABB
Founding
BMWDHLMichelinQualcommRenaultTAG Heuer
Other
AllianzAntofagasta MineralsBosch • Copper Co. • EnelHeinekenHugo BossJulius Bär • Modis • Saudia
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Former Partners
1st Round • CNBC • Rimac AutomobiliUmicorevoestalpine
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