| Hugo Boss AG | |
|---|---|
| |
| Partner Information | |
| Based |  Metzingen, Germany
|
| Founder | Hugo Boss (1924)
|
| Announced | 13 November 2017[1] |
| Role | Official Apparel Supplier |
| Official Website | Hugo Boss |
Hugo Boss AG, otherwise known simply as Boss or stylised as BOSS, are a German fashion house and brand, specialising in luxury clothing.[2] Founded in 1924 by the eponymous Hugo Boss, Boss are listed as one of the biggest fashion brands in the world, with over 1,000 retail stores worldwide.[2]
Boss would become the 'official apparel supplier' for the ABB FIA Formula E Championship in November 2017, having signed a deal with Formula E Holdings to sponsor the series.[1]
Background[]
Formula E History[]
Boss would find interest in sponsoring the ABB FIA Formula E Championship during the 2016/17 season, amid news that Mercedes-Benz, a manufacturer sponsored by Boss in Formula One, was seeking an entry in FE.[3] Boss would subsequently enter negotiations with Formula E Holdings in the autumn of 2017, with a deal between the two groups announced on the 13 November 2017.[1] The deal saw Boss end their sponsorship of the Mercedes Grand Prix team, with the group instead becoming the 'official apparel supplier' for Formula E.[1]
Boss would replace the American firm 1st Round in the role of official apparel supplier.[4]
Products[]
Boss do not provide any equipment or products for the ABB FIA Formula E Championship, bar supplying suits and clothing to employees of Formula E Holdings.[1]
References[]
Videos and Images:
References:
- ↑ 1.0 1.1 1.2 1.3 1.4 'Dressed for success: Formula E x HUGO BOSS', fiaformulae.com, (FIA Formula E, 13/11/2017), https://www.fiaformulae.com/en/news/2017/november/dressed-for-success-formula-e-x-hugo-boss/, (Accessed 18/12/2018)
- ↑ 2.0 2.1 Cite error: Invalid
<ref>tag; no text was provided for refs namedBoss - ↑ 'Mercedes takes option on season five entry', fiaformulae.com, (FIA Formula E, 04/10/2016), http://www.fiaformulae.com/en/news/2016/october/mercedes-takes-option-on-season-five-entry/, (Accessed 04/10/2016)
- ↑ '1st Round Athletics becomes Official Apparel Supplier to Formula E', fiaformulae.com, (FIA Formula E, 20/10/2014), http://www.fiaformulae.com/en/news/2014/october/1st-round-athletics-becomes-official-apparel-supplier-to-formula-e.aspx, (Accessed 09/07/2015)
| FIA Formula E Partners |
|---|
| Institutional |
| Formula E Holdings • Fédération Internationale de l'Automobile • ABB |
| Founding |
| BMW • DHL • Michelin • Qualcomm • Renault • TAG Heuer |
| Other |
| Allianz • Antofagasta Minerals • Bosch • Copper Co. • Enel • Heineken • Hugo Boss • Julius Bär • Modis • Saudia |
| Spark Technical Partners |
| Spark Racing Technologies • Brembo • Dallara • Hankook • Hewland • Lucid Motors • McLaren • Williams |
| Former Partners |
| 1st Round • CNBC • Rimac Automobili • Umicore • voestalpine |