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Julius Bär Group AG
Julius Bar Logo.png
Partner Information
Based Flag of Switzerland.png Zürich, Switzerland
Founder Julius Bär (1890)
Announced 12 September 2014[1]
Role Global partner
Official Website Julius Bär

Julius Bär Group AG, alternatively known by the anglicised Julius Baer Group Ltd., is a Swiss private bank based in Zürich, Switzerland.[2] One of the largest financial groups in Switzerland, Julius Baer have interests in 20 countries, and have investments in a variety of markets.[2]

In terms of the ABB FIA Formula E Championship the Julius Baer group first announced that they would join the series as a global partner on the eve of the inaugural 2014 Beijing ePrix.[1] Various other deals were signed in subsequent seasons, extending the group's involvement with the series until 2020/21, with Julius Baer also becoming title sponsor of the 2018 Zürich E-Prix.[3]


Formula E History

Julius Baer first became interested in the ABB FIA Formula E Championship in the buildup to the inaugural 2014/15 season, entering negotiations with Formula E Holdings to become a sponsor.[1] A deal between the two was subsequently announced on the eve of the 2014 Beijing ePrix, with Julius Baer becoming a "global partner" of the series until the end of the 2018/19 season.[1] This deal was subsequently extended to the 2020/21 season midway through the contract, with Julius Baer's logos appearing on barriers, cars and advertising hoardings at every single ePrix.[4]

The Swiss group would also become involved in negotiating the repeal of a 60 year-old Swiss ban on motorracing, working alongside FE Holdings and TAG Heuer.[5] The resulting repeal saw FE given permission to host their first race in Switzerland, with Julius Baer becoming title sponsors of the first ever Zürich E-Prix.[3] Julius Baer would also sign a multi-year deal to be title sponsors of the "Swiss E-Prix", after Zürich was dropped from the 2018/19 calendar.[6]


Julius Baer only provide investment and sponsorship for the ABB FIA Formula E Championship, notably becoming title sponsor of the 2018 Zürich E-Prix during the 2017/18 season.[3]


Videos and Images:


  1. 1.0 1.1 1.2 1.3 'Julius Baer joins Formula E as exclusive Global Partner',, (FIA Formula E, 12/09/2014),, (Accessed 09/07/2015)
  2. 2.0 2.1 Cite error: Invalid <ref> tag; no text was provided for refs named JB
  3. 3.0 3.1 3.2 'Julius Baer announced as title sponsor for Zurich E-Prix',, (FIA Formula E, 05/01/2018),, (Accessed 05/01/2018)
  4. 'Julius Baer extends partnership with Formula E',, (FIA Formula E, 11/05/2017),, (Accessed 22/12/2018)
  5. Ariel Adams, 'TAG Heuer and Formula E Racing Help End 60-Year Auto Racing Ban in Switzerland',, (Forbes Media LLC., 03/03/2015),, (Accessed 18/12/2018)
  6. 'Bern completes the calendar for Season 5 of Formula E',, (FIA Formula E, 12/10/2018),, (Accessed 12/10/2018)
FIA Formula E Partners
Formula E HoldingsFédération Internationale de l'AutomobileABB
BMWDHLMichelinQualcommRenaultTAG Heuer
AllianzAntofagasta MineralsBosch • Copper Co. • EnelHeinekenHugo BossJulius Bär • Modis • Saudia
Spark Technical Partners
Spark Racing TechnologiesBremboDallaraHankookHewlandLucid MotorsMcLarenWilliams
Former Partners
1st Round • CNBC • Rimac AutomobiliUmicorevoestalpine